The Rise of "Set-Jetting" Tourism
Embrace the epic landscapes of the Scottish Highlands. This is more than a trip; it's stepping into the story of Outlander.
Do you find yourself dreaming of walking the same streets as your favorite TV characters or standing in the very spot a pivotal movie scene was filmed? You're not alone. In 2025, a fascinating trend known as "set-jetting" is taking the travel world by storm. Thanks to the accessibility of streaming services, more and more travelers are planning their vacations around the iconic locations featured in popular films and shows. It's no longer just about seeing the sights; it's about immersing yourself in the narrative and connecting with a story on a personal level.
From the cobblestone streets of Paris seen in Emily in Paris to the dramatic landscapes of the Scottish Highlands from Outlander, set-jetting transforms traditional sightseeing into an engaging, interactive experience. This trend is driven by a desire for a deeper connection with the content we love, and it’s creating a whole new category of travel experiences. Whether you're a die-hard fan or just looking for a unique adventure, exploring these cinematic destinations offers a way to step out of your world and into a story.